Fitting In Costs You More Than You Think | Steve Pratt


Steve Pratt wrote a whole book about standing out, then spent most of his life making sure he never did.

If you've ever dressed, spoken or shown up a certain way just to keep the job, the respect or the invitation coming, you know that feeling from the inside.

Steve built and sold a podcast agency, then spent months in his basement working out what came next. He turned it into an experiment: no smartwatch, no Strava, a month off his phone, a year without a drink, and ketamine-assisted therapy, all logged on his Substack.

None of it made the questions vanish overnight. But a counsellor told him something after one session he hasn't forgotten: there's nothing left to fix, you're done.

If you've been playing a role so long you've forgotten what's underneath it, this one's for you.


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Meet the Guest

Steve Pratt

Steve Pratt co-founded Pacific Content, described as one of the world's first branded podcast agencies, which was acquired by Rogers Communications in 2019. Before that he worked in television, including at MTV, and ran digital audio and a content innovation lab at the Canadian Broadcasting Corporation, where he launched one of the first legal music podcasts. He is the author of Earn It: Unconventional Strategies for Brave Marketers. Since leaving the company he built, he has spent a year publicly experimenting his way through midlife: ditching his smartwatch and Strava, a month off his phone, a year without alcohol and ketamine-assisted therapy, writing it all up with his friend Geoff Siskind on their newsletter, The Midlife Field Guide. He lives in Vancouver, where his daughter Cedar recently joined him for a stand-up comedy course.



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Earn It: Unconventional Strategies for Brave Marketers (book)

 
 
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